Nike drop deal with Lance Armstrong after he 'misled us for a decade'.
Nike, the global sportswear brand with longstanding ties to Lance Armstrong, have terminated their deal with the rider on the basis of "seemingly insurmountable evidence that he participated in doping and misled Nike for more than a decade".
The sponsor, a week after insisting they would stand by Armstrong, said in a statement: "It is with great sadness that we have terminated our contract with him. Nike does not condone the use of illegal performance-enhancing drugs in any manner.
"Nike plans to continue support of the Livestrong initiatives created to unite, inspire and empower people affected by cancer."
Nike's British website sells 33 running products, from trainers to tracksuits, bearing the Livestrong brand and featuring its distinctive yellow branding. In the US, the total is 98.
Earlier on Wednesday Armstrong announced he would be stepping down as Livestrong's chairman, to limit the damage to the foundation.
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